GOOD CONTENT IS THE KEY:
The interactive exchanges that people have with each other, with the brand, and online are happening now in the social media channel. The search engines are placing more importance on how these conversations influence their views on brands and how websites should rank.
This means that a brand can no longer rely on a well-optimized website to earn Google’s attention. A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation.
Smart brands are doing this by fully leveraging each social channels particular properties.