Part of what we do is make sure that we are up to date on the online trends for social media, online marketing, and digital content creation! Recently, Clutch.co, came out with an article called, How Businesses Use Digital Marketing in 2018, and we wanted to share some of the key points they touched on – some of these trends will help you decide how to spend your 2018 digital marketing budget!
In the article, it talked about certain trends affecting the digital market for business and how each played an integral role in the development of an online marketing campaign.
Business Use a Variety of Digital Marketing
They found that businesses generally invest in several different types of digital marketing in order to better cover the market. Social media marketing is number one and has been for several years. Second is a website. Third being email marketing. All of these options are what we use with our clients in order to help them run successful online marketing campaigns.
One area they did touch on was SEO (Search Engine Optimization) which came in last as far was what business use for digital marketing. Some of the reasons they suggest this might be include: Lack of awareness – What IS SEO? & No immediate results!
Both of these issues are important to talk about in terms of digital media as SEO is key to longterm successful digital marketing campaigns.
Business Use Digital Marketing to Increase Revenue and Sales
It is obvious based on looking at trend for the last ten years that people are going to the internet for everything – from buying clothes to learning how to degrease an oven. Because of this, businesses have been using digital marketing to drive people to websites, convert leads, and overall make sales!
This is important in looking at your current companyʻs marketing strategy. Are you spending enough? Too little?
Business Size Determines How Digital Marketing is Used
Businesses with 5,000 or more employees tend to use their marketing efforts to stand out from competitors, where as smaller companies are trying to improve brand awareness and drive sales.
If you are a smaller company, take a look at your own digital marketing efforts and see where you are focused and where you could improve. We offer many options in terms of assistance in helping you reach your goals!
Give us a call today to learn how we can help improve your businessʻ online presence through digital marketing efforts!