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Keep It Simple: Tell Your Company Story Like A Children’s Story

We really enjoyed Michael Brito’s blog post, suggesting that content strategy should be as simple to communicate as a children’s story.  This is where Internet Marketing and Design meet to tell a story…which is the first step towards properly engaging your audience.

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I used to read “Love You Forever” to both of my girls when they were little. Even thinking about it today, I still get choked up. It’s really a heartfelt story.  What I remember the most about it is that it uses imagery to tell a very significant story (as with most children’s books). The story is about a mother’s unconditional love for her son; and then chronicles her son’s life growing to an adult and starting his own family. The sad conclusion shows how he reciprocates his love to his mother who has grown to be an elderly woman. There are just a few sentences on each page but the story and illustration is powerful and you can even follow along without even reading the text.

This is …

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