Having negative comments is going to happen. Itʻs part of what makes Facebook/Twitter such an interactive outlet for consumers. The key is not having the last word, but using the word “LAST.”
Social media is not going anywhere, and we hope your company is keeping up! Because of the nature of social media and the public’s desire to speak with a person and not an automated system, it is becoming more and more apparent that companies (big or small) need a social media policy. A social media policy or code of conduct should be in place to help protect your business and your employees.