social media strategies

Effective Social Media Strategies

A report  done by Gigya, says that in the second quarter (April to June) Google+ only has about 2% of the Social Media sharing market, which is a small but substantial increase from the previous quarter, while Facebook is still the number one source of logins and shares.

We like to give our clients the best of both worlds, or in this case, the best of four worlds, and it looks like we’ve got the right idea.

In the office, we use all social media platforms to help not only market our clients, but ourselves. We use our Google+ Hangout to have meetings with each other and clients, our Twitter to present our blogs and short snippets of information, our Facebook for awesome pictures or articles we like, and of course Pinetrest for a little bit of everything.

Your marketing plan should involve one if not ALL of these social media platforms. If done correctly, you too can have great success with each of these platforms without having to spend too much time or money!

Here are a few things you can do to start a professional social media campaign:

  • Define your goals
  • Determine your level of investment (time and money)
  • Choose your platform (FB, T, G+, Pintrest etc.)
  • Build your audience
  • Engage your audience
  • Create a weekly calendar (i.e. Tuesday specials, Wednesday staff member bio)
  • Highlight “Calls to Action” (typically links to website)
  • Encourage eNewsletter subscriptions

There are plenty of FREE resources online these days to help you navigate the sometimes overwhelming online social world.  Of course if you have no time to do this yourself then give us a call and see if there is any way we can help your business expand its social media presence!  We can help get you going with effective strategies or help you run the entire campaign.

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