social-media-marketing-policy

Does Your Business Have a Social Media Policy?

Social media is not going anywhere, and we hope your company is keeping up! Because of the nature of social media and the public’s desire to speak with a person and not an automated system, it is becoming more and more apparent that companies (big or small) need a social media policy.  A social media policy or code of conduct should be in place to help protect your business and your employees.

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social media strategies

Effective Social Media Strategies

A report  done by Gigya, says that in the second quarter (April to June) Google+ only has about 2% of the Social Media sharing market, which is a small but substantial increase from the previous quarter, while Facebook is still the number one source of logins and shares.

We like to give our clients the best of both worlds, or in this case, the best of four worlds, and it looks like we’ve got the right idea.

In the office, we use all social media platforms to help not only market our clients, but ourselves. We use our Google+ Hangout to have meetings with each other and clients, our Twitter to present our blogs and short snippets of information, our Facebook for awesome pictures or articles we like, and of course Pinetrest for a little bit of everything.

Your marketing plan should involve one if not ALL of these social media platforms. If done correctly, you too can have great success with each …

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do-you-get-the-picture2

Keep It Simple: Tell Your Company Story Like A Children’s Story

We really enjoyed Michael Brito’s blog post, suggesting that content strategy should be as simple to communicate as a children’s story.  This is where Internet Marketing and Design meet to tell a story…which is the first step towards properly engaging your audience.

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I used to read “Love You Forever” to both of my girls when they were little. Even thinking about it today, I still get choked up. It’s really a heartfelt story.  What I remember the most about it is that it uses imagery to tell a very significant story (as with most children’s books). The story is about a mother’s unconditional love for her son; and then chronicles her son’s life growing to an adult and starting his own family. The sad conclusion shows how he reciprocates his love to his mother who has grown to be an elderly woman. There are just a few sentences on each page but the story and illustration is powerful and you can even follow along without even reading the text.

This is …

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