PacificEdgeMag 2013 Finalists

AS Designs Named Top Three for Best Social Media Campaign

Element Media, Inc., Hawai’i’s foremost custom publishing firm, will host the exclusive 3rd Annual Pacific Edge Magazine Business Achievement Awards Gala on Thursday, May 30th, 2013 from 5:00 P.M. to 9:00 P.M. at The Waterfront at Aloha Tower Marketplace.

This red carpet gala highlights the impressive achievements of Hawai’i’s leading companies, business professionals, non-profit organizations and outstanding K-12 educators.

This year AS Designs & Services was named as one of the Top Three Finalists for the Best Social Media Campaign for our work with Lava Lava Beach Club. We are very grateful to the Lava Lava Beach Club crew for helping make this a successful campaign.

Thank you to Pacific Edge Magazine for awarding us this high achievement.


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Workshop: Intro to Social Media Marketing, April 30 2013

Please join us for a 90-minute introduction to the world of social media as it relates to business and internet marketing.

We’ll introduce you to

Facebook Twitter Google+ LinkedIn Pinterest Instagram Yelp and more How these outlets integrate and relate to “The Big Picture”

Where AS Designs & Services offices 308 Kamehameha Ave., Suite 115  |  Map

When April 30, 4 p.m. to 5:30 p.m.

Who Anyone who wants to learn the basics of social media for business and internet marketing.

Cost: Free

Your Instructors: Cymber Lily Quinn, Ian Hatch, Taryn Wong Fowler – AS Designs & Services

To register for this class, please go to our Workshop Registration Page >>

* NOTE:  We will be broadcasting this workshop LIVE to the web.  You can watch and/or participate from your computer if you are unable to come in person. Please register for more instructions. Workshop Registration >>

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Keep It Simple: Tell Your Company Story Like A Children’s Story

We really enjoyed Michael Brito’s blog post, suggesting that content strategy should be as simple to communicate as a children’s story.  This is where Internet Marketing and Design meet to tell a story…which is the first step towards properly engaging your audience.


I used to read “Love You Forever” to both of my girls when they were little. Even thinking about it today, I still get choked up. It’s really a heartfelt story.  What I remember the most about it is that it uses imagery to tell a very significant story (as with most children’s books). The story is about a mother’s unconditional love for her son; and then chronicles her son’s life growing to an adult and starting his own family. The sad conclusion shows how he reciprocates his love to his mother who has grown to be an elderly woman. There are just a few sentences on each page but the story and illustration is powerful and you can even follow along without even reading the text.

This is …

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Hilo web design, internet marketing, logo, branding

Instagram Best Practices for Brands

As of February 26, 2013 Instagram reached 100 million active monthly users, after gaining 10 million users in one month!  Instagram is now one of fastest growing mega social media networks, and being an active user is as simple as snapping a photo on your smart phone.

Besides the personal aspect, Instagram is a great social media tool for businesses to share their products, food, store, employees, anything! Photos are easy, fun, and have the ability to entice potential customers into your establishments.


In Part 1, ‘Secrets from an Instagram Power User: How @missyhelly got 51k Followers’ we interviewed HootSuite’s Mobile Designer, Helen Park on her best practices for Instagram users. “I’m amazed at the lack of engagement by brands for their customers in social,” says Helen. Over the last few years, Instagram has proven itself as a tool that allows celebrities, bloggers and youth-focused brands to effectively reach today’s audience. But are top brands “bringing it” to the same extent as these power users?

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Social Media Listening Professional Techniques

Social Media Listening: What Is It and How Do You Do It?

The world wide web can at times be intimidating and can sometimes resemble a infinite black hole of despair.  What people are saying about your business online can directly influence if they will be buying your products, walking into your store, or sitting at your restaurant tables.  So, are you listening to what people are saying about your business online?

Social media listening is a key element for managing communities, following trends that influence your business and community, monitoring brand perception, identifying engagement opportunities, and developing your network.

Sounds like gibberish? This simply means: listening and responding to your  Facebook, Twitter, Instagram, Google+, Yelp, your blog, followers, and planning your eMarekting strategies accordingly.


ASDS and Social Media Listening

1. Hootsuite Pro

Hootsuite Pro monitors social media networks such as Facebook, Twitter, Google plus, and LinkedIn.  This valuable tool has the ability to see mentions in real time and also specific streams on a detailed level, so that if your audience is talking to you it won’t be missed, and you can talk back.

2. Set up Google Alerts

Google …

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Hilo Web Design at the 2012 Hawaii Social Media Summit

This year’s 3rd annual Hawaii Social Media Summit was held at the Neal Blaisdell Center on Oahu October 17, 2012.  This event was part of the Technology Expo for Business and Consumers.

The Social Media Summit shared the best practices and insights on developing and implementing large-scale social marketing and advertising strategy. This year’s event focused on the latest in social media trends, with speaking sessions by several of the nation’s most talented social media experts, including two of the social media gurus from Forbes’ list of the Top 50 Social Media Power Influencers, Mike O’Neil, and Lori Ruff.

Hilo Web Design’s own writer, blogger, and eMarketer Taryn got to attend the summit and soaked in one action packed day of all things social media.  She attended seminars such as: How to Lose a Fan in 10 days by Trey Takahashi from the Hawaii Social Media Training Institute, Twitter 201 by Susan Tenby, and Social Media Campaigning by Asiana Ponciano the Social Media Marketing Manager from Hawaiian Airlines.

This was a great place to learn, network, and compare notes with some of the social media leaders in Hawaii.  Hilo …

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Facebook Tip: Posting a Photo from Album and Resizing


Sometimes when you add photos to your album the images tend to show up with a handful of thumbnails that are already in album. I stumbled across this tip while trying to highlight a single photo on my timeline, and still keep that photo neat and organized in the album that it belongs in.

 Step 1:

Add the photo to the album..

Step 2:

Select the photo and click it to your timeline..

Step 3:

Click the edit/remove button, and go down to Reposition photo..
















Step 4:

You can then grab image and position up or down to view a nice image and keep the photo organized within your  albums






















You have then created a nice large photo displayed …

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