Does Your Business Have a Social Media Policy?

Social media is not going anywhere, and we hope your company is keeping up! Because of the nature of social media and the public’s desire to speak with a person and not an automated system, it is becoming more and more apparent that companies (big or small) need a social media policy.  A social media policy or code of conduct should be in place to help protect your business and your employees.

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social media strategies

Effective Social Media Strategies

A report  done by Gigya, says that in the second quarter (April to June) Google+ only has about 2% of the Social Media sharing market, which is a small but substantial increase from the previous quarter, while Facebook is still the number one source of logins and shares.

We like to give our clients the best of both worlds, or in this case, the best of four worlds, and it looks like we’ve got the right idea.

In the office, we use all social media platforms to help not only market our clients, but ourselves. We use our Google+ Hangout to have meetings with each other and clients, our Twitter to present our blogs and short snippets of information, our Facebook for awesome pictures or articles we like, and of course Pinetrest for a little bit of everything.

Your marketing plan should involve one if not ALL of these social media platforms. If done correctly, you too can have great success with each …

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social media martketing

What has your Social Media Done for You Lately?

I’m sure you’ve heard a lot of news lately about how FacebookTwitter, Google+,  and all other venues for social media are NOT the best route to promoting your business or product, but the truth is, it does work. It’s all about strategy and making sure you define and REdefine your marketing strategy frequently.

If you are an every day poster on Facebook and continually post pictures of your favorite dog or pictures of food you’ve prepared, this might have worked for you to get a base audience, it is NOW time to change that strategy and come up with something new. All marketing strategies need to be reevaluated every so often just to make sure they are working.

Read this article on ways to boost your marketing with Facebook and see what areas you could change to better serve your target audience.

To see the full article click the link here:

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Google+ Brings a Whole New Meaning to “You Wanna Hangout?”

Google+ has now surpassed Twitter as the world’s 2nd largest social media networking site.  Part of what makes them such a great site is Google+ Hangouts, where users can meet up and chat about a specific topic or just “hangout.”  Since Hangouts are essentially web-based video and text conference rooms, it is no longer necessary to fly in business members from around the world for meetings, nor do you have to exclude your international friends from a group discussion.  Plus it’s FREE!  Thanks Google+!

You can even save your Hangout sessions and have it set-up to auto-post them to YouTube afterwards.  This is helpful to people who aren’t able to make it, or, as is our case, in such a different time zone that in order to make it you have to wake up 2-3 hours early than you normally would.

Another interesting aspect of Google+’s Hangouts is what some companies have been using them for.  For instance The U.S. Small Business Administration (SBA) is having Q & …

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Workshop: Intro to Social Media Marketing Video

You asked for it, and here it is…the video of the Introduction to Social Media workshop that we offered at the end of April 2013. Presented by

educator and marketer, Cymber Quinn social media expert, Taryn Fowler ASDS pooh-bah, Ian Hatch.

This video covers the entire marketing cycle and how Social Media fits into the big marketing mix. We briefly touch on the differences between Facebook, Twitter, Pinterest, Google+ and more.

Best of all, you’ll learn how a surfing Easter Bunny got 19,000 likes.

We welcome your questions and comments here on our Web Development BlogFacebookGoogle+ or Twitter pages, and look forward to seeing you at our next class soon.

Mahalo to all participants for making this a fun class.

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What is Social Media Marketing

Why is Social Media Called “Social?”

At the end of April, ASDS offered a class called, “Introduction to Social Media.” (If you missed the class, we will be offering another soon.)

Towards the end of the class, one student asked the obvious question: “Why is it called ‘social’ media?” Truthfully, I answered, it is such a part of my day that I wasn’t really sure. So I went to find out.

Old School Media – 19th and 20th centuries

In the Old School media model, information was doled out to the population by powerful authority figures, who told you want they wanted you to hear. There wasn’t a way to easily respond (other than to buy the product), and it was next to impossible to find and connect with other like-minded people.

Information flowed one way. Advertising was crafted to reach the widest audience, and the lowest common denominator.

Social Media – 21st century

In the Social Media model, information now runs both ways between the authority source and the reader. This ability to communicate …

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