Need a Website?

Here’s what you need to know to get started.

by Lisa Kruczynski & Ian Hatch

You’ll need to purchase a Domain Name (URL) – this is the site’s address.  There are many sites that offer this service such as or  You will need to renew your domain regularly, so be sure you write down the login and password.  Be sure you own your domain, even if a web designer helps with the purchase.  (There are some circumstances where it’s okay to have your web designer register your domain name if you plan on having them manage every aspect of your web presence)

Choose a Domain Name that is easy to remember and is related to your product.  Be sure to do some research for other sites using a Domain Name similar to yours.  You may decide to register several versions of your domain, such as .com, .net or .org at once to prevent others from buying the domain name and using it to confuse your customers.  You …

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New Domain Name Extensions

Brands Set For Domain Name WAR


The Internet’s naming system is getting a glut of additions in an expansion that is by far the biggest such move by the Internet Corporation for Assigned Names and Numbers, the nonprofit that manages the nomenclature. Last June, the organization formally approved the expansion and started the application process for new generic top-level domains or the .com-like part of a website’s address.

It received 1,930 proposals for new domain names, with applicants including JPMorgan Chase (NYSE:JPM), Wal-Mart Stores (NYSE:WMT), Microsoft (NASDAQ:MSFT), Apple (NASDAQ:AAPL), and Netflix (NASDAQ:NFLX). Amazon (NASDAQ:AMZN) submitted applications for 76 gTLDs, including .read, .store, .music, .fire, .cloud, .news and .pay, while Google (NASDAQ:GOOG) applied for 101.

According to ICANN, the program may result in hundreds more additions, including generic terms such as .book and .love.

“This is a historic day for the Internet and the more than 2 billion people who use it,” ICANN chief executive Rod Beckstrom said during the webcast …

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Internet Marketing 101 (SEO)

Online Marketing Online Marketing is anything you can do to bring traffic to your site through the Internet. The key is finding the sites relevant to your business that get the most qualified traffic. If you were to navigate to this website, you’d know everything there is about digital marketing. This could be a directory, a business you network with, national trade organizations, an online newspaper, the Chamber of Commerce, local information sites, etc.

Reciprocal Linking Talk to the people in businesses associated to yours that you refer people to and vice versa. Ask them if they will put a link from their site to yours for the same thing in exchange. This is free and can be one of the best ways to get qualified traffic to your site.

Directory Sites National or regional associations for your industry is the first place to start. Use search engines to search for such directories if you have never heard of any. Many of these sites will list you for free, and can be a significant lead source. Look on …

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My Website is Online! Now What?

Q:  When Can I Expect to See Improved Results in the Search Engines? A:  You will most likely see your website appear in searches within 2-4 weeks. However every search engine is different and none of them provide any guarantees that they will search your site and index it by a certain date. In most cases we see the search engines adding new websites to their results within two weeks, and noticing changes to existing websites in 2-3 weeks.  However, it can take 3-4 months to really start moving up the ranks on googles index as well as bing and yahoo.

Q:  What I Can Do Next: A:  Keeping your website at the top of the search engine charts. There is always new competition and after time, if you’re not careful your website can be pushed down in the ranks of the search engines. To avoid this, you can contact us to assist you in keeping your website continually up-to-date with the current SEO techniques.

Q:  What can I do to Help my Website’s Search Engine Rank: A:  Post to …

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