The AS Designs & Services Team got together and held an Internet Marketing Worskhop for Hawaii Island Chamber of Commerce’s (HICC) Brown Bag Lunch Series.
Effective Social Media Strategies
A report done by Gigya, says that in the second quarter (April to June) Google+ only has about 2% of the Social Media sharing market, which is a small but substantial increase from the previous quarter, while Facebook is still the number one source of logins and shares.
We like to give our clients the best of both worlds, or in this case, the best of four worlds, and it looks like we’ve got the right idea.
In the office, we use all social media platforms to help not only market our clients, but ourselves. We use our Google+ Hangout to have meetings with each other and clients, our Twitter to present our blogs and short snippets of information, our Facebook for awesome pictures or articles we like, and of course Pinetrest for a little bit of everything.
Your marketing plan should involve one if not ALL of these social media platforms. If done correctly, you too can have great success with each …
What has your Social Media Done for You Lately?
I’m sure you’ve heard a lot of news lately about how Facebook, Twitter, Google+, and all other venues for social media are NOT the best route to promoting your business or product, but the truth is, it does work. It’s all about strategy and making sure you define and REdefine your marketing strategy frequently.
If you are an every day poster on Facebook and continually post pictures of your favorite dog or pictures of food you’ve prepared, this might have worked for you to get a base audience, it is NOW time to change that strategy and come up with something new. All marketing strategies need to be reevaluated every so often just to make sure they are working.
Read this article on ways to boost your marketing with Facebook and see what areas you could change to better serve your target audience.
To see the full article click the link here:
Google+ Brings a Whole New Meaning to “You Wanna Hangout?”
Google+ has now surpassed Twitter as the world’s 2nd largest social media networking site. Part of what makes them such a great site is Google+ Hangouts, where users can meet up and chat about a specific topic or just “hangout.” Since Hangouts are essentially web-based video and text conference rooms, it is no longer necessary to fly in business members from around the world for meetings, nor do you have to exclude your international friends from a group discussion. Plus it’s FREE! Thanks Google+!
You can even save your Hangout sessions and have it set-up to auto-post them to YouTube afterwards. This is helpful to people who aren’t able to make it, or, as is our case, in such a different time zone that in order to make it you have to wake up 2-3 hours early than you normally would.
Another interesting aspect of Google+’s Hangouts is what some companies have been using them for. For instance The U.S. Small Business Administration (SBA) is having Q & …
The Periodic Table Of SEO Success Factors
Finally a good infographic explaining up to date SEO Factors with definitions and everything…Thanks Search Engine Land!!!!
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.
Our chart below summarizes the major factors to focus on for search engine ranking success (and thanks to Column Five Media, for the infographic design).
The Search Engine Land Guide To SEO explains factors in more depth…click here to learn more…
New Online Community Calendar Created by AS Designs
Finding and announcing a community event online just got a lot easier and faster.
AS Designs proudly announces the development and launch of QuickEventz™.com. QuickEventz.com is a FREE, all-inclusive, map-based community calendar, providing a central site for finding events, fairs, festivals, sports, fundraisers, showings and other community events that are happening in a local area. The goals of QuickEventz.com are to bring people together, and make it quick and easy for visitors and locals alike to attend events they enjoy as well as help make events successful.
“As a schoolteacher and community member, I have always wanted to have a fast way to find out what is going on in my neighborhood,” says QuickEventz.com founder Patty Gutzeit. “With this website and, soon a mobile app, I can find and share the community events I want to see and participate in.”
Developed by AS Designs & Services LLC
Created by, AS Designs & Services, this new website makes it easy to discover what’s happening in a local community, all mapped out using Google Maps.
“Working with Ian and his team has been …
Workshop: Intro to Social Media Marketing Video
You asked for it, and here it is…the video of the Introduction to Social Media workshop that we offered at the end of April 2013. Presented by
educator and marketer, Cymber Quinn social media expert, Taryn Fowler ASDS pooh-bah, Ian Hatch.
This video covers the entire marketing cycle and how Social Media fits into the big marketing mix. We briefly touch on the differences between Facebook, Twitter, Pinterest, Google+ and more.
Best of all, you’ll learn how a surfing Easter Bunny got 19,000 likes.
We welcome your questions and comments here on our Web Development Blog, Facebook, Google+ or Twitter pages, and look forward to seeing you at our next class soon.
Mahalo to all participants for making this a fun class.
Pacific Edge Magazine 2013 Business Achievement Awards Gala
2013 so far has been a very busy year for us at A.S. Designs & Services. Our company and clientele has grown, we launched a new app for our real estate client for the iPhone and iPad, we had our first ASDS Workshop, and we were also a finalist for Best Social Media Campaign at this year’s Pacific Edge Magazine Business Achievement Awards!
In 2008, Element Media, Inc. and the Pacific Edge Magazine staff developed the idea for the Annual Pacific Edge Magazine Business Achievement Awards to recognize the outstanding accomplishments, dedication and innovation of the local business community. They created ten awards that are most reflective of the magazine’s values and features.
The Best Social Media Campaign category is described as: Social media has changed marketing in business and has become an integral part of a company’s communications strategy. Nominees in this category have utilized these tools successfully and tracked the impact of social …
Why is Social Media Called “Social?”
At the end of April, ASDS offered a class called, “Introduction to Social Media.” (If you missed the class, we will be offering another soon.)
Towards the end of the class, one student asked the obvious question: “Why is it called ‘social’ media?” Truthfully, I answered, it is such a part of my day that I wasn’t really sure. So I went to find out.
Old School Media – 19th and 20th centuries
In the Old School media model, information was doled out to the population by powerful authority figures, who told you want they wanted you to hear. There wasn’t a way to easily respond (other than to buy the product), and it was next to impossible to find and connect with other like-minded people.
Information flowed one way. Advertising was crafted to reach the widest audience, and the lowest common denominator.
Social Media – 21st century
In the Social Media model, information now runs both ways between the authority source and the reader. This ability to communicate …
AS Designs Named Top Three for Best Social Media Campaign
Element Media, Inc., Hawai’i’s foremost custom publishing firm, will host the exclusive 3rd Annual Pacific Edge Magazine Business Achievement Awards Gala on Thursday, May 30th, 2013 from 5:00 P.M. to 9:00 P.M. at The Waterfront at Aloha Tower Marketplace.
This red carpet gala highlights the impressive achievements of Hawai’i’s leading companies, business professionals, non-profit organizations and outstanding K-12 educators.
This year AS Designs & Services was named as one of the Top Three Finalists for the Best Social Media Campaign for our work with Lava Lava Beach Club. We are very grateful to the Lava Lava Beach Club crew for helping make this a successful campaign.
Thank you to Pacific Edge Magazine for awarding us this high achievement.
http://www.pacificedgeawards.com
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