The following is a summarized version of an article by Gartner about digital marketing budgets and spending in the United States, titled, ”Key Findings from U.S. Digital Marketing Spending Survey, 2013“
1. 10.4% of 2012 Revenue Was Spent on Marketing, and Budgets Will Increase 6% in 2013 Companies spent, on average, 10.4% of their annual 2012 revenue on overall marketing activities. With the largest increase in spending, media companies actually allocated more funds in comparison to other companies.
2. Digital Marketing Spending Averages 2.5% of Company Revenue Many customers are choosing to purchase products using digital channels. The annual digital marketing budget for companies in 2012 was about 2.5% of the revenue. Many people are also saying they spend between 10% and 50% of their budgets on digital marketing activities.
3. Digital Advertising Accounts for 12.5% of Digital Marketing Budgets For content creation and management, companies reported using 11.6% of their digital marketing budget on content creation and management, 10.7% on both design, …