Most businesses are aware that social media and marketing are now working together as one. One of the many social media outlets we recommend to our client is Instagram. Instagram, for those of you who donʻt know, is a mobile application that allows you to take pictures, edit them, and post them online for others to see. We thought it would be good to share a few of the tips we share with our clients about having a successful and professional Instagram profile!
What does it all mean???
The creators of emojli, Matt Gray and Tom Scott, felt that there was a need for a spam free social network that can potentially cross the language barrier because there is, in fact, no language besides the emojis and they are the only allowable characters.
For those of you not familiar with what an emoji is, check out this article called “5 Things You Need to Know About Emojiʻs.” In the article you can see just how far up the emoji goes, including a petition from the White House for a hotdog emoji!
Would you use an app that used only emojis?
BasceCamp is a web-based project management software that we use every day to help us stay organized!
We use it for our projects, both old and new! The functionality allows us to not only track what we are doing, but bring in the client to see where progress is being made! We equate using the software to an email chain, with days and possibly months of back and forth, all spread out and organized for everyone without the hassle of remembering who was supposed to do what and when!
Here is our Top 5 Reasons We Love BaseCamp:
1. Assigning Tasks
As many small business owners know, it is sometimes only you and a few people running your business. If youʻre like us, we are in and out of the office every day working on projects and getting new clients. This system allows everyone to see where we are on a specific project, and even better allows everyone to complete a task and reassign it to another person, while still keeping track of all the progress made. …
Ever wonder who is behind USA Todayʻs Twitter account? What about who (or what) is behind the Wall Street Journalʻs Facebook posts? We did too, until we came across this article that goes deep into what companies like ABC News, CNN, and the Associated Press are doing.
Hereʻs what we learned and what it means for us (and you) as a small business.
1. Donʻt Use Automation While we understand that social media can be time consuming, we rarely use automation for several reasons, the most important being that we are aware that social media is just that, social! Having automated tweets and status updates takes the social aspect out of things! Plus, what if you have a post scheduled that talks about an event that is supposed to happen, like the a marathon or a concert and it gets cancelled? Either way youʻll have to decide whatʻs best for your small business.
2. Tweet for Twitter, Post for Facebook We know that each social media platform has itʻs eccentricities …
Email Forwarders have been used for quite sometime because of their simplicity in setup. A typical email forwarder is ‘firstname.lastname@example.org’ which then forwards to an existing alternate email address like email@example.com’.
Recently, Google (gmail) changed its policy regarding email forwarders as they are recieved from the mail servers. Because of this, many mail server’s IP Address (which is the magical land where emails come from) are being blacklisted, especially from accounts that receive a large number of emails.
We are always telling our clients that the first step in a successful marketing campaign, both online and in print, starts with a professionally designed logo. Your logo is something that people will identify from a distance, in print, and on promotional items. What we found interesting recently was what Google did with their logo.
Hereʻs how their logo was before:
And this is how they changed it:
Do you see it? Well, youʻre not the only one. We barely noticed the subtle difference in the two but after seeing this image, we were fully clued in:
(Photo by GizModo)
Sometimes a project comes in to the office that we canʻt refuse and recently that was the case!
Mehana Brewing Company and Hawaii Nui Brewing company, owned by DeMare Enterprises, came in to ask if we could help with their new can designs and new website. We jumped at the opportunity and have been working hard since to come up with what we think is some of our best and most fun work.
We recently wrote an article about getting a Masterʻs degree in Social Media which showcased how some colleges across the country are trying to stay up with the growing need for social media professionals. Itʻs interesting to look at what other schools are doing to help use Social Media in the classroom to help the up and coming graduates in ares like digital marketing, business marketing, or even those just interested in using social media as a tool to help them in their current job.
When developing new websites for our clients, we use WordPress. What we like about WordPress as a Content Management System (CMS) is that it puts the power in your hands! F0r the past 4+ years, weʻve suggested to clients that WordPress is the best CMS and we continue to do so because of its ease of use, simple user interface (UI), its ability to help support successful eMarketing, an easy infrastructure, built in search engine optimization (SEO), and much much more!
Having negative comments is going to happen. Itʻs part of what makes Facebook/Twitter such an interactive outlet for consumers. The key is not having the last word, but using the word “LAST.”