Ever wonder who is behind USA Todayʻs Twitter account? What about who (or what) is behind the Wall Street Journalʻs Facebook posts? We did too, until we came across this article that goes deep into what companies like ABC News, CNN, and the Associated Press are doing.
Hereʻs what we learned and what it means for us (and you) as a small business.
1. Donʻt Use Automation While we understand that social media can be time consuming, we rarely use automation for several reasons, the most important being that we are aware that social media is just that, social! Having automated tweets and status updates takes the social aspect out of things! Plus, what if you have a post scheduled that talks about an event that is supposed to happen, like the a marathon or a concert and it gets cancelled? Either way youʻll have to decide whatʻs best for your small business.
2. Tweet for Twitter, Post for Facebook We know that each social media platform has itʻs eccentricities …