emarketing-asds

5 Lessons Learned from Corporate Social Media

Ever wonder who is behind USA Todayʻs Twitter account? What about who (or what) is behind the Wall Street Journalʻs Facebook posts? We did too, until we came across this article that goes deep into what companies like ABC News, CNN,  and the Associated Press are doing.

Hereʻs what we learned and what it means for us (and you) as a small business.

1. Donʻt Use Automation While we understand that social media can be time consuming, we rarely use automation for several reasons, the most important being that we are aware that social media is just that, social! Having automated tweets and status updates takes the social aspect out of things! Plus, what if you have a post scheduled that talks about an event that is supposed to happen, like the a marathon or a concert and it gets cancelled? Either way youʻll have to decide whatʻs best for your small business.

2. Tweet for Twitter, Post for Facebook We know that each social media platform has itʻs eccentricities …

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gmail-blacklisting-ip-server

Why NOT to Use an Email Forwarder

Email Forwarders have been used for quite sometime because of their simplicity in setup.   A typical email forwarder is ‘yourname@yourdomainname.com’ which then forwards to an existing alternate email address like yourname@gmail.com’.

Recently, Google (gmail) changed its policy regarding email forwarders as they are recieved from the mail servers.  Because of this, many mail server’s IP Address (which is the magical land where emails come from) are being blacklisted, especially from accounts that receive a large number of  emails.

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social-media-in-the-classroom-574x270-1

Social Media in the Classroom

We recently wrote an article about getting a Masterʻs degree in Social Media which showcased how some colleges across the country are trying to stay up with the growing need for social media professionals. Itʻs interesting to look at what other schools are doing to help use Social Media in the classroom to help the up and coming graduates in ares like digital marketing, business marketing, or even those just interested in using social media as a tool to help them in their current job.

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WordPress Mobile App

WordPress Mobile

When developing new websites for our clients, we use WordPress. What we like about WordPress as a  Content Management System (CMS) is that it puts the power in your hands! F0r the past 4+ years, weʻve suggested to clients that WordPress is the best CMS and we continue to do so because of  its ease of use, simple user interface (UI), its ability to help support successful eMarketing, an easy infrastructure, built in search engine optimization (SEO), and much much more!

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social-media-marketing-policy

Does Your Business Have a Social Media Policy?

Social media is not going anywhere, and we hope your company is keeping up! Because of the nature of social media and the public’s desire to speak with a person and not an automated system, it is becoming more and more apparent that companies (big or small) need a social media policy.  A social media policy or code of conduct should be in place to help protect your business and your employees.

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