We recently shared with you our re-design labels and logos for Hawaii Nui Brewing and Mehana Brewing Company, as they switched from bottles to cans. Part of that process involved taking the original designs and recreating them with not only less colors to choose from but less space to use.
We thought it would be a great idea to interview Ian, our lead designer and ASDS owner, as to what the process of designing and re-designing for a brand is like.
1. How long have you been branding and designing? What training do you have?
I have been working professionally in the design and brand marketing field since 2002. I have a specialized degree in Design & Multimedia from Platt College out of San Diego, California. I was lucky to land my first job right out of school for a company that worked directly with large agencies and brand managers for large corporate campaigns for likes of Budweiser, Coors Light, Heineken, Coke, Pepsi, …