Brand Marketing Design

A Look at Designing for Brands

We recently shared with you our re-design labels and logos for Hawaii Nui Brewing and Mehana Brewing Company, as they switched from bottles to cans. Part of that process involved taking the original designs and recreating them with not only less colors to choose from but less space to use.

We thought it would be a great idea to interview Ian, our lead designer and ASDS owner, as to what the process of designing and re-designing for a brand is like.

1. How long have you been branding and designing? What training do you have? 

I have been working professionally in the design and brand marketing field since 2002.  I have a specialized degree in Design & Multimedia from Platt College out of San Diego, California.  I was lucky to land my first job right out of school for a company that worked directly with large agencies and brand managers for large corporate campaigns for likes of Budweiser, Coors Light, Heineken, Coke, Pepsi, …

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5 Tips for Small Businesses Using Instagram

Most businesses are aware that social media and marketing are now working together as one.  One of the many social media outlets we recommend to our client is Instagram. Instagram, for those of you who donʻt know, is a mobile application that allows you to take pictures, edit them, and post them online for others to see. We thought it would be good to share a few of the tips we share with our clients about having a successful and professional Instagram profile!

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Social Media in the Classroom

We recently wrote an article about getting a Masterʻs degree in Social Media which showcased how some colleges across the country are trying to stay up with the growing need for social media professionals. Itʻs interesting to look at what other schools are doing to help use Social Media in the classroom to help the up and coming graduates in ares like digital marketing, business marketing, or even those just interested in using social media as a tool to help them in their current job.

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10 New Year’s Resolutions to Better Your Business

We have put together 10 New Year’s Resolutions that companies SHOULD make to better their digital presence.  Much has been said recently about a company’s digital presence and we like to say that a company’s digital presence is like an employee that never sleeps!  Here is a list of ten things we suggest to our clients to help them better there digital presence both online and offline for the New Year!

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Do You Need a Trademark?

A trademark or trade mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. A trademark is designated by the following symbols:

™ (for an unregistered trade mark, that is, a mark used to promote or brand goods) ℠ (for an unregistered service mark, that is, a mark used to promote or brand services) ® (for a registered trademark)

A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements.   There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories, such as those based on color, smell, or sound. The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. However, registration is not required. The owner of a common …

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