Most businesses are aware that social media and marketing are now working together as one. One of the many social media outlets we recommend to our client is Instagram. Instagram, for those of you who donʻt know, is a mobile application that allows you to take pictures, edit them, and post them online for others to see. We thought it would be good to share a few of the tips we share with our clients about having a successful and professional Instagram profile!
We are always telling our clients that the first step in a successful marketing campaign, both online and in print, starts with a professionally designed logo. Your logo is something that people will identify from a distance, in print, and on promotional items. What we found interesting recently was what Google did with their logo.
Hereʻs how their logo was before:
And this is how they changed it:
Do you see it? Well, youʻre not the only one. We barely noticed the subtle difference in the two but after seeing this image, we were fully clued in:
(Photo by GizModo)
Sometimes a project comes in to the office that we canʻt refuse and recently that was the case!
Mehana Brewing Company and Hawaii Nui Brewing company, owned by DeMare Enterprises, came in to ask if we could help with their new can designs and new website. We jumped at the opportunity and have been working hard since to come up with what we think is some of our best and most fun work.
We recently wrote an article about getting a Masterʻs degree in Social Media which showcased how some colleges across the country are trying to stay up with the growing need for social media professionals. Itʻs interesting to look at what other schools are doing to help use Social Media in the classroom to help the up and coming graduates in ares like digital marketing, business marketing, or even those just interested in using social media as a tool to help them in their current job.
We have put together 10 New Year’s Resolutions that companies SHOULD make to better their digital presence. Much has been said recently about a company’s digital presence and we like to say that a company’s digital presence is like an employee that never sleeps! Here is a list of ten things we suggest to our clients to help them better there digital presence both online and offline for the New Year!
A trademark or trade mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. A trademark is designated by the following symbols:
™ (for an unregistered trade mark, that is, a mark used to promote or brand goods) ℠ (for an unregistered service mark, that is, a mark used to promote or brand services) ® (for a registered trademark)
A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories, such as those based on color, smell, or sound. The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. However, registration is not required. The owner of a common …