outsource socialmedia and internet marketing

Want to Outsource Your Social Media?

SocialNicole explains all you need to know when choosing an agency to outsource your social media:

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Social media is not going away and for businesses it is not good strategy to simply ignore this communication tool. You wouldn’t ignore your telephone would you? Nope. So why would you ignore the most rapidly growing communication method – a method that allows your customers to not only connect with you, but to connect with others? Simply put, businesses who want to be around in 5-10 years must start engaging in social media and figuring out how to use it as an effective communication tool and marketing medium.

Many small and mid-sized businesses have set up a social presence. They have presences on Facebook, Twitter, LinkedIn and possibly even YouTube. But it’s obvious that many of these businesses do not have the time or the knowledge to utilize these tools effectively in their marketing.

Does this scenario sound like you? If so, outsourcing may be the right choice.  Last week, we led you through how to make this decision.

If you …

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Know your audience when writing

Help! What Do I Write About On My Blog?

Just the other day, one of our clients asked a great question: “What’s a blog for?”

A blog is a special web page that’s a regular way to share current news and events. You can think of it as an on-going magazine or newsletter. Your blog lists articles in order of publication date. Ideally, you should add content two to four times per month, but you can write more often than that if you have more news.

Business-to-Business Blogs

Blogs are great place to share industry news. If you run a B2B (business-to-business) company such as a consultancy, you can write about:

important legislation affecting your industry new methodologies interesting conferences talks or classes you are giving educational articles (like this one)

Retail Blogs

If you own a retail business such as a restaurant or store, blogs are great places to announce things like:

drink specials contests, giveaways new menu items special events art openings changes in hours holiday events music events

Personal Blogs

It’s always nice to have a personal note from the business and/or staff now and then. …

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Hilo web design, internet marketing, logo, branding

Instagram Best Practices for Brands

As of February 26, 2013 Instagram reached 100 million active monthly users, after gaining 10 million users in one month!  Instagram is now one of fastest growing mega social media networks, and being an active user is as simple as snapping a photo on your smart phone.

Besides the personal aspect, Instagram is a great social media tool for businesses to share their products, food, store, employees, anything! Photos are easy, fun, and have the ability to entice potential customers into your establishments.

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In Part 1, ‘Secrets from an Instagram Power User: How @missyhelly got 51k Followers’ we interviewed HootSuite’s Mobile Designer, Helen Park on her best practices for Instagram users. “I’m amazed at the lack of engagement by brands for their customers in social,” says Helen. Over the last few years, Instagram has proven itself as a tool that allows celebrities, bloggers and youth-focused brands to effectively reach today’s audience. But are top brands “bringing it” to the same extent as these power users?

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Social Media Listening Professional Techniques

Social Media Listening: What Is It and How Do You Do It?

The world wide web can at times be intimidating and can sometimes resemble a infinite black hole of despair.  What people are saying about your business online can directly influence if they will be buying your products, walking into your store, or sitting at your restaurant tables.  So, are you listening to what people are saying about your business online?

Social media listening is a key element for managing communities, following trends that influence your business and community, monitoring brand perception, identifying engagement opportunities, and developing your network.

Sounds like gibberish? This simply means: listening and responding to your  Facebook, Twitter, Instagram, Google+, Yelp, your blog, followers, and planning your eMarekting strategies accordingly.

 

ASDS and Social Media Listening

1. Hootsuite Pro

Hootsuite Pro monitors social media networks such as Facebook, Twitter, Google plus, and LinkedIn.  This valuable tool has the ability to see mentions in real time and also specific streams on a detailed level, so that if your audience is talking to you it won’t be missed, and you can talk back.

2. Set up Google Alerts

Google …

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TM2

Do You Need a Trademark?

A trademark or trade mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. A trademark is designated by the following symbols:

™ (for an unregistered trade mark, that is, a mark used to promote or brand goods) ℠ (for an unregistered service mark, that is, a mark used to promote or brand services) ® (for a registered trademark)

A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements.   There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories, such as those based on color, smell, or sound. The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. However, registration is not required. The owner of a common …

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hawaii-social-media-summit-2012

Hilo Web Design at the 2012 Hawaii Social Media Summit

This year’s 3rd annual Hawaii Social Media Summit was held at the Neal Blaisdell Center on Oahu October 17, 2012.  This event was part of the Technology Expo for Business and Consumers.

The Social Media Summit shared the best practices and insights on developing and implementing large-scale social marketing and advertising strategy. This year’s event focused on the latest in social media trends, with speaking sessions by several of the nation’s most talented social media experts, including two of the social media gurus from Forbes’ list of the Top 50 Social Media Power Influencers, Mike O’Neil, and Lori Ruff.

Hilo Web Design’s own writer, blogger, and eMarketer Taryn got to attend the summit and soaked in one action packed day of all things social media.  She attended seminars such as: How to Lose a Fan in 10 days by Trey Takahashi from the Hawaii Social Media Training Institute, Twitter 201 by Susan Tenby, and Social Media Campaigning by Asiana Ponciano the Social Media Marketing Manager from Hawaiian Airlines.

This was a great place to learn, network, and compare notes with some of the social media leaders in Hawaii.  Hilo …

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dedicated-server-web-hosting

WordPress Web Hosting

We have recently setup new hosting servers in a super secret off-site location.  We put these hosting servers together with one thing in mind, “to meet the ever growing demands of the WordPress website.”

We will be migrating our existing clients to our new hosting servers over the course of the next few months.  So, if you notice that your website is performing BETTER then ever then you will know why!

Contact us for more information on this process.  There should be no downtime during this transition period.  Please don’t hesitate to call our support line at anytime with questions at:  (808) 933-4004

Even the Data Center is AWESOME!!!

Data Center Specifications (for the dorks):

Power Feeds: Twelve, featuring N+2 transformers Water Reserve: 80,000-gallon water tank Power Redundancy: 2N and N+1 with 12 UPS systems and 10 diesel generators HVAC Cooling: 4500-ton cooling tower capacity with N+1 redundancy Surveillance: Multiple 360-degree cameras with 10x zoom. 30-day tape storage Physical Security: On-site 24/7/365. Biometric hand scan required SAS 70 Cert:Type II Certification

Click Here to Signup.

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WordPress Tutorial: Basic Photo Upload and Edit

Posting a Photo to your website. Everyone likes to see pictures, its always good to add pictures to help put some imagery in your blog.  This tutorial covers adding, deleting, and replacing images.  WordPress is very smart, your WordPress website will keep all the photos you have uploaded in a media library.  You are able to access that media library every time you try to place a picture into a page or post.  WordPress also keeps a gallery a pictures in every page or post.  So, if you accidentally delete a picture, it is an easy fix!  Have fun with your website! We encourage our clients to post to their blog, that’s why we have created these helpful WordPress tutorials to better familiarize yourself with WordPress.  We hope you enjoy them and we always appreciate comments.

 

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WordPress Tutorial: Basic Page Edit

Aloha! Welcome to another WordPress Tutorial.  This Tutorial is short, clear and to the point!  WordPress is easy if you take it one step at a time.  So we are going back to the roots!  This Tutorial covers a basic navigation of editing a page on you website.  WordPress is a great tool for those who would like to manage you own website.

You asked for it so we go it!  We have shortened our Tutorials to focus on more specific and basic editing.  We have also had some question about Audio, and that has been address. We will continue to progress and give you better quality and a great message!  We would love to hear you have to say, go ahead and comment on this post or on the video. We will get back to you as soon as possible.

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seo-featured

SEO & Social Media

GOOD CONTENT IS THE KEY:

The interactive exchanges that people have with each other, with the brand, and online are happening now in the social media channel.  The search engines are placing more importance on how these conversations influence their views on brands and how websites should rank.

This means that a brand can no longer rely on a well-optimized website to earn Google’s attention. A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation.

Smart brands are doing this by fully leveraging each social channels particular properties.

Click Here to Read Full Article

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