The Facebook community has been in uproar since the recent announcement of Facebook’s new Terms and Conditions that will take in effect January 1, 2015. Some of the new updates that have people deleting their Facebook accounts are GPS tracking every user from their mobile devices and sharing users data to third parties from advertising purposes, which by the way they already do now.
Most businesses are aware that social media and marketing are now working together as one. One of the many social media outlets we recommend to our client is Instagram. Instagram, for those of you who donʻt know, is a mobile application that allows you to take pictures, edit them, and post them online for others to see. We thought it would be good to share a few of the tips we share with our clients about having a successful and professional Instagram profile!
What does it all mean???
The creators of emojli, Matt Gray and Tom Scott, felt that there was a need for a spam free social network that can potentially cross the language barrier because there is, in fact, no language besides the emojis and they are the only allowable characters.
For those of you not familiar with what an emoji is, check out this article called “5 Things You Need to Know About Emojiʻs.” In the article you can see just how far up the emoji goes, including a petition from the White House for a hotdog emoji!
Would you use an app that used only emojis?
Ever wonder who is behind USA Todayʻs Twitter account? What about who (or what) is behind the Wall Street Journalʻs Facebook posts? We did too, until we came across this article that goes deep into what companies like ABC News, CNN, and the Associated Press are doing.
Hereʻs what we learned and what it means for us (and you) as a small business.
1. Donʻt Use Automation While we understand that social media can be time consuming, we rarely use automation for several reasons, the most important being that we are aware that social media is just that, social! Having automated tweets and status updates takes the social aspect out of things! Plus, what if you have a post scheduled that talks about an event that is supposed to happen, like the a marathon or a concert and it gets cancelled? Either way youʻll have to decide whatʻs best for your small business.
2. Tweet for Twitter, Post for Facebook We know that each social media platform has itʻs eccentricities …
Having negative comments is going to happen. Itʻs part of what makes Facebook/Twitter such an interactive outlet for consumers. The key is not having the last word, but using the word “LAST.”
Social media is not going anywhere, and we hope your company is keeping up! Because of the nature of social media and the public’s desire to speak with a person and not an automated system, it is becoming more and more apparent that companies (big or small) need a social media policy. A social media policy or code of conduct should be in place to help protect your business and your employees.
Originally, anyone under 18 was limited on what they could or couldn’t share with the public.
Social media marketing is taking off and this is truly apparent by the ads we’ve been seeing lately on the side of our Facebook feed.