5 Lessons Learned from Corporate Social Media

Ever wonder who is behind USA Todayʻs Twitter account? What about who (or what) is behind the Wall Street Journalʻs Facebook posts? We did too, until we came across this article that goes deep into what companies like ABC News, CNN,  and the Associated Press are doing.

Hereʻs what we learned and what it means for us (and you) as a small business.

1. Donʻt Use Automation While we understand that social media can be time consuming, we rarely use automation for several reasons, the most important being that we are aware that social media is just that, social! Having automated tweets and status updates takes the social aspect out of things! Plus, what if you have a post scheduled that talks about an event that is supposed to happen, like the a marathon or a concert and it gets cancelled? Either way youʻll have to decide whatʻs best for your small business.

2. Tweet for Twitter, Post for Facebook We know that each social media platform has itʻs eccentricities …

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Does Your Business Have a Social Media Policy?

Social media is not going anywhere, and we hope your company is keeping up! Because of the nature of social media and the public’s desire to speak with a person and not an automated system, it is becoming more and more apparent that companies (big or small) need a social media policy.  A social media policy or code of conduct should be in place to help protect your business and your employees.

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social media strategies

Effective Social Media Strategies

A report  done by Gigya, says that in the second quarter (April to June) Google+ only has about 2% of the Social Media sharing market, which is a small but substantial increase from the previous quarter, while Facebook is still the number one source of logins and shares.

We like to give our clients the best of both worlds, or in this case, the best of four worlds, and it looks like we’ve got the right idea.

In the office, we use all social media platforms to help not only market our clients, but ourselves. We use our Google+ Hangout to have meetings with each other and clients, our Twitter to present our blogs and short snippets of information, our Facebook for awesome pictures or articles we like, and of course Pinetrest for a little bit of everything.

Your marketing plan should involve one if not ALL of these social media platforms. If done correctly, you too can have great success with each …

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social media martketing

What has your Social Media Done for You Lately?

I’m sure you’ve heard a lot of news lately about how FacebookTwitter, Google+,  and all other venues for social media are NOT the best route to promoting your business or product, but the truth is, it does work. It’s all about strategy and making sure you define and REdefine your marketing strategy frequently.

If you are an every day poster on Facebook and continually post pictures of your favorite dog or pictures of food you’ve prepared, this might have worked for you to get a base audience, it is NOW time to change that strategy and come up with something new. All marketing strategies need to be reevaluated every so often just to make sure they are working.

Read this article on ways to boost your marketing with Facebook and see what areas you could change to better serve your target audience.

To see the full article click the link here:

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Google+ Brings a Whole New Meaning to “You Wanna Hangout?”

Google+ has now surpassed Twitter as the world’s 2nd largest social media networking site.  Part of what makes them such a great site is Google+ Hangouts, where users can meet up and chat about a specific topic or just “hangout.”  Since Hangouts are essentially web-based video and text conference rooms, it is no longer necessary to fly in business members from around the world for meetings, nor do you have to exclude your international friends from a group discussion.  Plus it’s FREE!  Thanks Google+!

You can even save your Hangout sessions and have it set-up to auto-post them to YouTube afterwards.  This is helpful to people who aren’t able to make it, or, as is our case, in such a different time zone that in order to make it you have to wake up 2-3 hours early than you normally would.

Another interesting aspect of Google+’s Hangouts is what some companies have been using them for.  For instance The U.S. Small Business Administration (SBA) is having Q & …

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