we heart basecamp project management

We <3 BaseCamp: 5 Reasons Why!

BasceCamp is a web-based project management software that we use every day to help us stay organized!

We use it for our projects, both old and new! The functionality allows us to not only track what we are doing, but bring in the client to see where progress is being made! We equate using the software to an email chain, with days and possibly months of back and forth, all spread out and organized for everyone without the hassle of remembering who was supposed to do what and when!

Here is our Top 5 Reasons We Love BaseCamp:

1. Assigning Tasks

As many small business owners know, it is sometimes only you and a few people running your business. If youʻre like us, we are in and out of the office every day working on projects and getting new clients. This system allows everyone to see where we are on a specific project, and even better allows everyone to complete a task and reassign it to another person, while still keeping track of all the progress made. …

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Workshop: Intro to Social Media Marketing Video

You asked for it, and here it is…the video of the Introduction to Social Media workshop that we offered at the end of April 2013. Presented by

educator and marketer, Cymber Quinn social media expert, Taryn Fowler ASDS pooh-bah, Ian Hatch.

This video covers the entire marketing cycle and how Social Media fits into the big marketing mix. We briefly touch on the differences between Facebook, Twitter, Pinterest, Google+ and more.

Best of all, you’ll learn how a surfing Easter Bunny got 19,000 likes.

We welcome your questions and comments here on our Web Development BlogFacebookGoogle+ or Twitter pages, and look forward to seeing you at our next class soon.

Mahalo to all participants for making this a fun class.

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Workshop: Intro to Social Media Marketing, April 30 2013

Please join us for a 90-minute introduction to the world of social media as it relates to business and internet marketing.

We’ll introduce you to

Facebook Twitter Google+ LinkedIn Pinterest Instagram Yelp and more How these outlets integrate and relate to “The Big Picture”

Where AS Designs & Services offices 308 Kamehameha Ave., Suite 115  |  Map

When April 30, 4 p.m. to 5:30 p.m.

Who Anyone who wants to learn the basics of social media for business and internet marketing.

Cost: Free

Your Instructors: Cymber Lily Quinn, Ian Hatch, Taryn Wong Fowler – AS Designs & Services

To register for this class, please go to our Workshop Registration Page >>

* NOTE:  We will be broadcasting this workshop LIVE to the web.  You can watch and/or participate from your computer if you are unable to come in person. Please register for more instructions. Workshop Registration >>

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Keep It Simple: Tell Your Company Story Like A Children’s Story

We really enjoyed Michael Brito’s blog post, suggesting that content strategy should be as simple to communicate as a children’s story.  This is where Internet Marketing and Design meet to tell a story…which is the first step towards properly engaging your audience.

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I used to read “Love You Forever” to both of my girls when they were little. Even thinking about it today, I still get choked up. It’s really a heartfelt story.  What I remember the most about it is that it uses imagery to tell a very significant story (as with most children’s books). The story is about a mother’s unconditional love for her son; and then chronicles her son’s life growing to an adult and starting his own family. The sad conclusion shows how he reciprocates his love to his mother who has grown to be an elderly woman. There are just a few sentences on each page but the story and illustration is powerful and you can even follow along without even reading the text.

This is …

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Need a Website?

Here’s what you need to know to get started.

by Lisa Kruczynski & Ian Hatch

You’ll need to purchase a Domain Name (URL) – this is the site’s address.  There are many sites that offer this service such as www.GoDaddy.com or www.NetworkSolutions.com.  You will need to renew your domain regularly, so be sure you write down the login and password.  Be sure you own your domain, even if a web designer helps with the purchase.  (There are some circumstances where it’s okay to have your web designer register your domain name if you plan on having them manage every aspect of your web presence)

Choose a Domain Name that is easy to remember and is related to your product.  Be sure to do some research for other sites using a Domain Name similar to yours.  You may decide to register several versions of your domain, such as .com, .net or .org at once to prevent others from buying the domain name and using it to confuse your customers.  You …

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New Domain Name Extensions

Brands Set For Domain Name WAR

By

The Internet’s naming system is getting a glut of additions in an expansion that is by far the biggest such move by the Internet Corporation for Assigned Names and Numbers, the nonprofit that manages the nomenclature. Last June, the organization formally approved the expansion and started the application process for new generic top-level domains or the .com-like part of a website’s address.

It received 1,930 proposals for new domain names, with applicants including JPMorgan Chase (NYSE:JPM), Wal-Mart Stores (NYSE:WMT), Microsoft (NASDAQ:MSFT), Apple (NASDAQ:AAPL), and Netflix (NASDAQ:NFLX). Amazon (NASDAQ:AMZN) submitted applications for 76 gTLDs, including .read, .store, .music, .fire, .cloud, .news and .pay, while Google (NASDAQ:GOOG) applied for 101.

According to ICANN, the program may result in hundreds more additions, including generic terms such as .book and .love.

“This is a historic day for the Internet and the more than 2 billion people who use it,” ICANN chief executive Rod Beckstrom said during the webcast …

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Internet Marketing 101 (SEO)

Online Marketing Online Marketing is anything you can do to bring traffic to your site through the Internet. The key is finding the sites relevant to your business that get the most qualified traffic. This could be a directory, a business you network with, national trade organizations, an online newspaper, the Chamber of Commerce, local information sites, etc.

Reciprocal Linking Talk to the people in businesses associated to yours that you refer people to and vice versa. Ask them if they will put a link from their site to yours for the same thing in exchange. This is free and can be one of the best ways to get qualified traffic to your site.

Directory Sites National or regional associations for your industry is the first place to start. Use search engines to search for such directories if you have never heard of any. Many of these sites will list you for free, and can be a significant lead source. Look on the site for information on how to sign up.

Get listed in Area Information Sites These consist of …

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My Website is Online! Now What?

Q:  When Can I Expect to See Improved Results in the Search Engines? A:  You will most likely see your website appear in searches within 2-4 weeks. However every search engine is different and none of them provide any guarantees that they will search your site and index it by a certain date. In most cases we see the search engines adding new websites to their results within two weeks, and noticing changes to existing websites in 2-3 weeks.  However, it can take 3-4 months to really start moving up the ranks on googles index as well as bing and yahoo.

Q:  What I Can Do Next: A:  Keeping your website at the top of the search engine charts. There is always new competition and after time, if you’re not careful your website can be pushed down in the ranks of the search engines. To avoid this, you can contact us to assist you in keeping your website continually up-to-date with the current SEO techniques.

Q:  What can I do to Help my Website’s Search Engine Rank: A:  Post to …

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