Brands Set For Domain Name WAR
By Aabha Rathee
The Internet’s naming system is getting a glut of additions in an expansion that is by far the biggest such move by the Internet Corporation for Assigned Names and Numbers, the nonprofit that manages the nomenclature. Last June, the organization formally approved the expansion and started the application process for new generic top-level domains or the .com-like part of a website’s address.
It received 1,930 proposals for new domain names, with applicants including JPMorgan Chase (NYSE:JPM), Wal-Mart Stores (NYSE:WMT), Microsoft (NASDAQ:MSFT), Apple (NASDAQ:AAPL), and Netflix (NASDAQ:NFLX). Amazon (NASDAQ:AMZN) submitted applications for 76 gTLDs, including .read, .store, .music, .fire, .cloud, .news and .pay, while Google (NASDAQ:GOOG) applied for 101.
According to ICANN, the program may result in hundreds more additions, including generic terms such as .book and .love.
“This is a historic day for the Internet and the more than 2 billion people who use it,” ICANN chief executive Rod Beckstrom said during the webcast …