We are always telling our clients that the first step in a successful marketing campaign, both online and in print, starts with a professionally designed logo. Your logo is something that people will identify from a distance, in print, and on promotional items. What we found interesting recently was what Google did with their logo.
Raise Your Hand if You Like Beer and Branding
Sometimes a project comes in to the office that we canʻt refuse and recently that was the case!
Mehana Brewing Company and Hawaii Nui Brewing company, owned by DeMare Enterprises, came in to ask if we could help with their new can designs and new website. We jumped at the opportunity and have been working hard since to come up with what we think is some of our best and most fun work.
Social Media in the Classroom
In today’s world, it’s not essential that a student must physically attend a university to get their degree. Thanks to technology and online courses, any student can get an online computer science degree by staying and attending lectures with the right study material all from home. We recently wrote an article about getting a Masterʻs degree in Social Media which showcased how some colleges across the country are trying to stay up with the growing need for social media professionals.
WordPress Mobile
When developing new websites for our clients, we use WordPress. What we like about WordPress as a Content Management System (CMS) is that it puts the power in your hands! F0r the past 4+ years, weʻve suggested to clients that WordPress is the best CMS and we continue to do so because of its ease of use, simple user interface (UI), its ability to help support successful eMarketing, an easy infrastructure, built in search engine optimization (SEO), and much much more!
How to Effectively Handle Negative Feedback Online
Having negative comments is going to happen. Itʻs part of what makes Facebook/Twitter such an interactive outlet for consumers. The key is not having the last word, but using the word “LAST.”
Introduction to Social Media and Internet Marketing – Rotary Club
Ian and Nichol had the opportunity to present a workshop recently to the Rotary Club of Hilo. It was called Introduction to Social Media and Internet Marketing.
Does Your Business Have a Social Media Policy?
Social media is not going anywhere, and we hope your company is keeping up! Because of the nature of social media and the public’s desire to speak with a person and not an automated system, it is becoming more and more apparent that companies (big or small) need a social media policy. A social media policy or code of conduct should be in place to help protect your business and your employees.
2013 Year in Review
Sometimes we can get caught up the craziness of the day to day grind, but we do not ever forget how fortunate we are to be able to work with so many great clients, and also to be a part of some fun projects.
4 Questions to Help Choose a Credit Card Processor
Many of our clients are using some type of eCommerce software solution. These sites are usually selling merchandise of some sort, be it jewelry, clothing, or vitamin supplements. Because of this, we have to help our clients find the right merchant services and payment gateway provider. The 2 most popular choices are PayPal (An All-In-One Solution) and Authorize.net (A Payment Gateway Processor) for online credit card processing.
10 New Year’s Resolutions to Better Your Business
We have put together 10 New Year’s Resolutions that companies SHOULD make to better their digital presence. Much has been said recently about a company’s digital presence and we like to say that a company’s digital presence is like an employee that never sleeps! Here is a list of ten things we suggest to our clients to help them better there digital presence both online and offline for the New Year!
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